We loved The Rosie O’Donnell Show. We loved it because it was in large part a show about the little things and big things Rosie LOVED, like Entemann’s and Tom Cruise and Barbra and Happy Meal toys. That is an attitude that spoke to us as children but also as adults. That’s why we devoted a whole week to the Rosie O’Donnell show this fall, marking the 20th anniversary of its premiere. We love a lot of things, but possibly not as much as Rosie O’Donnell did.
M: Entenmann’s baked goods reminded Rosie O’Donnell of the Long Island mom-types during her childhood playing bridge or whatever it was that Long Island moms did in the 60s. And now, Entenmann’s baked goods remind me of Rosie O’Donnell. I don’t know her position on TastyCakes.
T: I do know her position on Ring Dings, because audience members got that and milk before the show.
T: There are few talk show hosts who can get away with launching rubber balls into the audience and make it look cool. Just imagine Oprah doing this for a second. And that’s OPRAH. When Rosie flung these into the crowd, it suddenly became an interactive show and added a sense of innocent fun unlike any other talk show on TV. It became so synonymous with her show that Koosh sold a special Rosie O’Donnell Show version of their Koosh Fling Shot, as seen here and the one sitting at my home collecting dust.
M: I got one of these at the store after the NBC tour, c. 1998. I don’t keep things so I got rid of it sometime in high school, but I sort of wish I still had it.
T: If there’s anything you took away from watching Rosie in the 90s, it’s that she had an obsession with two people: Tom Cruise and Barbra Streisand. If you recall, Rosie had a soundboard that played audio clips next to her desk, and anytime she’d talk about her deep love for her celebrity crush, she’d play “Tommy, can you hear me?” a line from a song of the same name by The Who. She campaigned for him to be on her show, and when he finally made it, it was like watching Jim and Pam kiss for the first time. Rosie invited fans into her life by sharing personal anecdotes that made it seem we had been friends growing up in Commack, Long Island, and we were cheering her on as she lived out life long dream. I mean, while rewatching this clip, I legitimately said out loud (to no one), “THIS BRINGS ME SO MUCH JOY!” Especially if you forget about all of Tom Cruise’s persona.
M: When we were doing our Rosie Week research this summer, we were both floored by how quickly into the show’s run Tom appeared (plus a few others, like Donny Osmond). The buildup was so huge that at the time, it felt like years before “my Tommy” was a Rosie guest.
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