Women’s Fashion (According To A 1976 Encyclopedia)

Remember how, before the internet, we had to read real, physical books to find things out? In my family, that meant turning to the cobalt-blue 1976 Encyclopedia Americana. One volume in the set was a yearbook that detailed the world events and current trends of the age. I was so obsessed with the fashion section — both out of genuine interest and childish snark — that the book still opens right to that page.

In the mid-90s, I turned to the Encyclopedia for help with Social Studies reports. In the mid-70s, people were turning to the Encyclopedia for help with looking as fly as possible. Such was the pre-internet age.

Let’s take a walk through 1976 fashion, as described in the vibrant pose of the Encyclopedia Americana editors.

  • “Chinese fashion”

    Shhh! Nobody can tell I’m Caucasian!

* Women’s fashion was “influenced by denim and China.” I hope that means you could buy a mandarin-collared denim dress or one of those flat rice-picking hat in Levi’s blue.

* The photo of the woman displaying “The Chinese look” looks like she’s wearing a kind of racist Halloween costume. I guess at least they didn’t say “Oriental?”

* Sometimes when I read this entry, I feel like a time-traveler from the future and wish that I could just save everyone without accidentally killing my own grandfather. The editors write that “politically, the effects of detente with China may not be known for years.” Not to spoil it, but the effects are a little known now and HOLY SHIT WE ALL NEED TO LEARN MANDARIN. What are you DOING, 1976? Stop importing their beautiful silk daywear because they are going to RUN us.

* Bitches wore mad “frog closings” and “coolie” jackets, I guess.

* OK, the encyclopedia DID end up saying Oriental, and they only capitalize it like half of the time. Casual racism is one thing, but casual racism AND sloppy copy-editing? I can’t.

  • Denim

* Real sentence: “The jean craze continued to mushroom at an unbelievable pace.”

* Another real sentence: “The better the figure was, the tighter the jean.” Hey 1976, could you please give that advice to literally everyone I saw at the bus stop the other day? Because the 2013 rule of thumb is apparently: “no matter what the hell your figure looks like, just say “screw it” and buys your pants 2 sizes too small.”

* In the “most horrible thing I’ve ever heard of in my life other than disease, hunger, and genocide” category: the “two-zipper” was in fashion. Jeans closed with two side front zippers instead of the usual fly front. I don’t even understand how this would work. Maybe one of you has an engineering degree and can help? I’m picturing a weird flap that would hang down, like an overall bib except in your crotch neighborhood, with a zipper on either side. If there’s one thing I definitely don’t need, it’s a 100% increase in the likelihood that I’ll forget to zipper my pants. I imagine that if you have any kind of stomach or side fat, it will accidentally get zippered into the “side front zippers” at least once.

* Unsurprising: “work” clothes like khaki fatigues, railroad overalls, and mechanic suits took off.

* Surprising: This “was an expression of the belief in the virtues of honest labor, even if the person wearing them was not engaged in it.” Encylcopedia Americana? You’re reaching. Although, sometimes I do wear a full McDonald’s uniform or nurses’ scrubs just to demonstrate that I believe in work. Who am I to talk?

  • Ladylike Dressing

* According to this section, sometimes women wore skirts and dresses, but other times they wore pants. That’s really the gist.

* Sometimes women wore suits, with “dramatic capes and soft coats” over “multilayers of separates.” The encyclopedia isn’t scratch-n-sniff, but I’m pretty confident they also smelled like sweat and patchouli.

  • The Sporting Life

* The jumper was back. A million home-schooling moms rejoiced, probably.

* Sweaters were “an education in ethnic artistic expression.” I’d complain about the cultural appropriation issues, but I am wearing “tribal” flats right now. I like to pretend that there is just a tribe of Target People who live in the basement of one of their warehouses in Indiana or somewhere, designing these things. I bet they even have native folk songs. Maybe that’s what Taylor Swift is.

  • Accessories

* Scarfs were worn big, in the “simple peasant style” or “elaborately as Arabian or African headdresses.” On behalf of white people, I apologize. This is really bad. I get annoyed at racist Halloween costumes, but apparently in 1976, every day was Racist Halloween.

You could even wear your scarf with an elaborate Art Deco costume while shopping in a general store from the 1800s.

* “Handbags ranged from the sublime to the ridiculous.”

* “oriental jewelry” was popular (read: jade). They used the lower-case “o” for oriental, so this may just be jewelry worn to the east of other jewelry, not Asian-inspired as such.

  • The Feminine Foot

* Engineers, HELP. The earth shoe was “designed to lower the heel and raise the sole of the foot for comfort.” Does anyone know how that’s comfortable? They sound like those terrible McQueen cloven-hoof shoes.

Based on the above, here is a rough sketch of The Woman of 1976.

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5 thoughts on “Women’s Fashion (According To A 1976 Encyclopedia)

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