Capitol Couture: Real or Not Real?

The Hunger Games: Mockingjay Part 1 comes out today and if you’ve read the books, you know that this final installment is a far cry from the first two. There are no Games, and it’s all about a revolution, baby. Katniss and Gale are in District 13 plotting to take over the Capitol while Peeta and Johanna are all up in the Capitol being brainwashed by President Snow, who has clearly taken his last name to a whole new level:

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When these ads first came out, it was a reminder that whoever is running the marketing/advertising/PR campaign for these films is a genius. The accompanying ‘address’ from President Snow lit’rally gave me chills the first time I saw it because I was suddenly transported to Panem and quickly went to grab my bow and arrow before I realized it wasn’t real and I didn’t have to go fight in the revolution. But it’s great that they make you feel like you’re actually part of this messed up dystopian world, and it obviously engages fans to be more involved and hyped up to see the actual movie.

The campaign for the entire HG series runs deep, but one of my favorites is the Capitol Couture website. In the series, the Capitol is know for its extravagance and outlandish fashion and trends – just look at Effie Trinket who is one of the craziest of them all. Despite the fact her fashion isn’t up to par in Mockingjay, the other people of the Capitol have to keep up appearances, and they get all their fashion tips from the Capitol Couture website.

It fascinates me how detailed each post is, and the lengths they go to make it seem like this is a real world of fashion. Here are just some of the insane featured fashions featured on the site – and who knows, maybe you can try being a trendsetter outside of Panem (I wouldn’t suggest it though).

Sometimes, I wake up in the morning and imagine myself as one of Panem’s glittering skyscrapers—and dress accordingly. I totter on my eight-inch Lucite heels and refresh my chrome-flecked lip gloss every hour on the hour. In the Capitol, fashion is a chance to role-play as animals or architecture, to assume grand proportions in outlandish silhouettes and even to express a tendency to unravel. {designs by Thom Browne}

“If jewelry isn’t your thing, take a cue from our suave Victor Peeta Mellark and incorporate those metallic elements elsewhere, like a sculptural gold pocket square. “

The most macabre chic in fashion today by Anouk Wipprecht

“The main carrier and perspective of the conference is women in the war,” makeup artist Mao Geping has noted of his themes. While Panem may be celebrating seventy-five years of blissful peace, this meticulous and ridiculous display of metals and petals has us ready to charge into battle.

Designer Peter Popps’ architectural background shines brazenly in his strikingly innovative creations;  to Circle’s District 6 influences of “transportation by magnets”, Popps delivers glimpses of the future mixed with design elements of the past.

Burgeoning designer Noa Raviv (who engineers in District 3 have been clamoring to get their hands on)… Mixing 2D textiles and 3D printed objects, Raviv’s Hard Copy collaborative collection was brought to life in collusion with Stratasys—a manufacturer of cutting-edge 3D printing devices and software. Capitol Couture salutes Noa Raviv and Stratasys for their collaborative efforts and their continuing commitment to the united vision of One Panem.

Photographer/videographer Nick Knight unites with model Alexia Wight and couturier Lady Amanda Harlech for an unique look at the marriage of art and science- a subtle homage to the collaborative efforts of Districts 1,2, and 8 in the latest Peacekeeper armor redesign.

A product of designer Argyle Witt and a team of nano-technicians working in the Capitol’s most sophisticated labs, these multi-task bots can be worn during day or night. Pre-set functions include skin cleansing and exfoliation, pigment infusion, body structuring, and the creation of absolutely unique pieces of wearable art… Three individual pieces can be fabricated before material depletion, giving the most discerning of Capitol fashionistas a few choices. Says Witt, “Every woman should feel like she’s one in a million. With these bots, we give her the luxury and the look to do so.”

 

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3 thoughts on “Capitol Couture: Real or Not Real?

  1. Pingback: Saturday Spotlight: Sometimes You’re The Capitol, Sometimes You’re District 12 | cookies + sangria

  2. Pingback: Bye Forever, Hunger Games Press Tour | Cookies + Sangria

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