Subscription boxes are the way to go if you’re a lazy or indecisive gift-giver. Instead of picking one gift – that the person may or may not like – you pick a theme or service they’ll be into, and let someone else handle the specifics. If they don’t like what comes in their box one month, it’s not on you – and they get something else next month, anyway. But it’s not as easy a gift as you might think, because there are about 49,000 different subscription box companies right now. Still, I thought of a few that – to my knowledge – don’t exist yet. But they should.
Every month, recipients get a box full of items sure to spark nostalgia. Here’s how it works: you give the company your gender and date of birth. That’s it. Let’s say you’re a lady born in 1986, because hey, that seems like a good year to be born in. One month you’d get a 1995 box. It would have pogs, a copy of Disney Adventures magazine, maybe a Deep Blue Something single. One month would be the Year 2000 box, and your 1986-er would get Y2K glasses, a set of butterfly clips, perhaps a stretchy tattoo choker. But someone who was born in 1995 (and is thus old enough to order things with a credit card, sorry ’86 babies) would get an entirely different box for the year 2000, because they were 5 then: a miniature Bratz doll and a Junie B. Jones book, for instance.
Nobody steal this one, because if I had the start-up capital I would totally do this.
This one takes a bit of trust with your most personal of personal information – your Google history. You’d give the company access to your Google search history for the month (already accessing your Google search history: every company on the internet, probably, so what’s there to lose?). They will stock your box with personally-selected treasures relating to the stuff you’re obviously obsessed with, even if you’ve been keeping it between you and Google. Did you fall down a Google hole looking at unsolved cold cases? Voila – a bunch of true crime books! Or maybe you’ve been sucked into the crafty mommy blogger vortex. You’d receive a twee apron and some craft supplies.
After either listing your favorite blogs (aww, you shouldn’t have!) or filling out a profile of what sort of things you’re into, every month you get a bound, printed collection of the best posts so that you can read them on paper like a civilized human from yesteryear. Face it, blog content is better than magazines half the time anyway. So, sort of like Rookie Yearbook, but from a bunch of different sites and not imbued with the magic of Tavi. I understand that all of this content is free online, but the whole crux of subscription boxes is curating and delivering items to subscribers and marking up the price. Oh, and giving it a stupid, cutesy name with a suffix like -ly or -ity or -sy.
What’s better than owning a dog? Borrowing a puppy! They’d obviously have to do some sort of a background check on you. Then every month, you get a new puppy fitting your household needs! This would be a tie-in with a pet fostering organization, and it’s win-win: they get people to foster their pups, you get to play with a tiny dog for a month, no strings attached. Of course, if you and the puppy become best friends forever, there’s an option to make the dog part of your forever family at the end of the month.
Do you have trouble looking your cashier in the eye when you’re buying anything a little … you know, personal? Well we live in the internet age, and you don’t have to! It works like this. If you have any chronic embarrassing shopping needs, you can say that in your profile. Maybe you need to buy stool softener or pregnancy tests every month. It’s none of my business. You can have them shipped right to you! If you don’t have anything particular in mind, you can have an assortment of potentially embarrassing purchases shipped to you every month so that you never have to run out to the store at the last minute for lice shampoo or industrial-strength deodorant.
Hooked on Pinterest? Give this company access to your boards, and every month you’ll get the materials to make a few of the projects that you – let’s be honest – otherwise would have pinned then left to languish. You can even request items relating to specific boards if you need someone to light a fire under your butt to create a Pinterest-perfect wedding or nursery.